Commercial strategy, positioning, and go-to-market support for technical companies at pivotal moments.
Get in touchDeep tech and industrial technology companies where the technology is strong but the commercial infrastructure has not kept up. The companies I am best suited to help are between seed and Series B, with physical products, preparing to raise, find first customers, enter partnerships, or move from research to market.
I also work with innovation programs, incubators, and industry bodies that support early-stage technical companies and want to strengthen how their teams approach commercialization, from market validation to investor readiness.
A focused engagement to rebuild your investor story and deck before a financing round. I work with the founding team to turn technical depth into a clear investment case. You get a narrative structure, a rewritten deck, and talking points you can deliver with confidence.
For companies that need to explain what they do, who they serve, and why it matters. This covers market positioning, messaging for investors and partners, and the core materials that carry the story forward: website copy, one-pagers, and sales presentations.
For early-stage technology companies that need commercial leadership without a full-time hire. I work alongside founding teams on market validation, first customer acquisition, go-to-market strategy, and investor communication. This is hands-on work, not frameworks. I have spent 13 years doing it inside a deep tech company that grew from 19 employees to global partnerships.
I was the first commercial hire at a Swedish deep tech company. I spent 13 years building the commercial and communication infrastructure that took the company from a laboratory prototype to partnerships with global brands.
Sourced first customers, built customer pipelines, designed major deal structures, and led cross-functional execution across product, sales, and leadership. I have also written narrative sections of information memoranda for financing rounds, rebuilt investor decks, and led two full company rebrands, each timed to a major growth transition. The company grew from 19 to 250 employees during my tenure.
I think like a commercial operator, not a consultant. Every piece of communication I create is designed to help the business sell, raise, or hire.
Exeger, a Swedish solar cell technology company, moved from research through demonstration, industrial scalability, and into commercialization over a decade. I led the narrative and brand work across all four phases, including two full rebrands with repositioned messaging, visual identity, and website relaunches timed to major transitions. I shaped the narrative sections of financing memoranda and built the investor and sales presentations used across eight years. The materials and rebrands supported multiple successful financing rounds as the company grew to over 250 employees.
Exeger had strong commercial traction but its public story was tied to the products it integrated into, not to the technology itself. I led the CES 2024 communication strategy, starting outreach a month before the event with journalist-specific briefings designed to shift the narrative from component-in-a-product to a standalone technology and founder story. Media KPIs were exceeded by 500%, and Exeger outperformed one of the world's top five consumer electronics companies in coverage at the event.
A Swedish pharmaceutical company with 20 researchers needed to raise funding but had an investor deck written by scientists for scientists. I rewrote the presentation over a few weeks, reframing the company around its business opportunity and clinical value rather than its research methodology. The company raised successfully, and the deck was used again in subsequent funding rounds.
If you have a complex technology and a story that is not landing, send me a note. No pitch, just a conversation.